JACQUIN BOTHA · EXECUTIVE CREATIVE DIRECTORJOHANNESBURG / WORLDWIDE
JE T’AIME JACX / AI POWERED CREATIVE CONSULTANCY
CREATIVIZE.AI / 2025 WRAPPED
Amongthe mostshared.
Top 10 most-posted AI creators of 2025.
“Style, colour, flare, just legendary stuff from Jacquin this year!”The AI LIVE Show · Read the recognition ↗
TRUSTED BY
Selected brands across an independent and agency career.
01 / IN MOTIONFORD BANTAM · 01:25
Built on
a great idea.
THE WORK SPEAKS
From the street
to the stage.
Work I played a pivotal role in creating now reaches marketing conference stages. At Nedbank IMC, Ford revisited “The Bakkie That Built the Nation”, a campaign recognised by the Loeries, Pendorings and a global BestAdsOnTV outdoor award. Years later, it remains a case study in the power of a great idea, a testament to the thinking, craft and creative leadership behind the work.
The story behind the work ↗EIGHT SELECTED WORLDS / EXPLORE THE REEL
Turn your
perspective.
Move through the work.
Select an image to step inside.
BEYOND THE SELECTED WORK
Always
in motion.
A restless collection of concepts,
visual experiments and new worlds.
“Anyone can generate.
Jacquin Botha / Creative point of view
Not everyone can direct.”
GLOBAL ONE MINUTE BRIEFS
ONE MINUTE BRIEFS WINNERKenwood
Raw energy, flavour and chaos, beautifully controlled.
See the recognition ↗“Loved the style of these. Stunning.”
Nick Entwistle / On the Kenwood work
01 / 13
More winning work: Guinness, One Minute Briefs winner ↗
THE DETAIL IS THE DIFFERENCEBig ideas.
Big ideas.
Small obsessions.
From the shape of a story to the texture of a surface. Every detail carries the idea.
MATERIAL STUDY / AI ART DIRECTION
THE PERSON BEHIND THE WORK
Experienced eye.
Restless mind.
Architect of Standard Bank’s Iconic “What’s Your Next?” | Founder, Je t’aime Jacx | Strategic Creative Direction, Impactful Ad Campaigns.
I’m Jacquin Botha. Executive creative director, designer and founder of Je t’aime Jacx.
Over two decades in South African advertising have shaped how I think, how I see and how I make. My career spans The Jupiter Drawing Room, TBWA\Hunt\Lascaris, Ogilvy, JWT and Ireland/Davenport.
Today, I work independently with brands and agencies, connecting strategy, design and storytelling with the possibilities of AI. The tools keep evolving. The eye, the idea and the craft still matter.
Work with me ↗
Human imagination.
Extraordinary possibilities.
STRATEGYCREATIVE DIRECTIONBRAND & DESIGNAI IMAGE & MOTION
From the first thought
to the final frame.
HOW I CAN HELPFind the idea.
Brand strategy, campaign concepts and a clear creative point of view.
Give it a world.
Art direction, identity, design and visual storytelling with intention.
Bring it to life.
AI image making, motion and content, directed with the same care as the idea.
GOT SOMETHING IN MIND?